Will Tuckett and Tahra Zafar have reimagined The Snowman, Raymond Briggs' beloved 1978 picture book, for a new stage production. Tuckett directs the refresh of what became an animated film in 1982 and a stage show in 1993, which has run annually at Birmingham Rep since its debut.

The new version introduces visual and design changes. Zafar, who designed Paddington, has created the sets. The production includes hi-tech elements and introduces a "hunky Saint Nick" character. Tuckett describes the creative approach as drawing on influences including Raging Bull and a Toy Story vibe, according to the source material.

The staging transforms a large wooden box into a house that opens like a book cover. Inside, audiences see a kitchen where a couple sits with tea and a puppet cat. A boy wakes upstairs, anticipating Christmas. Musical director Andy Massey accompanies the scenes with Howard Blake's original score, including the famous song "We're Walking in the Air."

Tuckett brings extensive theatrical credentials to the project. He is a former Royal Ballet dancer and has directed productions ranging from the National Ballet of Japan's Nutcracker to a stage adaptation of In the Night Garden.

The reboot represents a significant update to a property that has become a British cultural fixture. The original animated film, created in 1982, introduced millions to Briggs' wordless story of a boy who befriends a magical snowman on Christmas Eve. The stage adaptation, which opened in 1993, has become a regular seasonal offering for decades.

This new production marks the first major reimagining of the theatrical version in more than 30 years, bringing contemporary design sensibilities and directorial vision to material that has remained largely consistent since its initial stage adaptation.